A new fashion revolution is sweeping the UK, allowing people to refresh their wardrobes without spending a single penny. CLOSWAP, an innovative student-founded app known as the \u201cTinder for Clothes,\u201d is turning the traditional shopping experience on its head by promoting peer-to-peer swapping instead of buying.<\/p>\n\n\n\n
Imagine being offered an instant outfit trade while walking through a busy high street. That\u2019s the spontaneous energy that inspired CLOSWAP\u2014a project launched by three university students in search of an affordable way to update their style.<\/p>\n\n\n\n
What began as an impromptu campus event, where hundreds of students exchanged clothes, has evolved into the UK\u2019s leading fashion swap app. CLOSWAP is reshaping how people think about their wardrobes, making swapping as convenient as shopping.<\/p>\n\n\n\n
Seeing the success of their university experiment, the three founders\u2014who were struggling to afford regular wardrobe updates themselves\u2014realised they were onto something big. They transformed their idea into a full-fledged business, and today, CLOSWAP boasts over 20,000 users and growing.<\/p>\n\n\n\n
\u201cAt CLOSWAP, we want the pace, price, and practicality of fast fashion to be matched by swapping,\u201d says co-founder Maria Remy.<\/p>\n\n\n\n
\u201cThat\u2019s why we host events and built the app. It\u2019s fast, engaging, and free, with the added bonus of building an IRL community. For students like us, it\u2019s not just about fashion\u2014it\u2019s about giving everyone the opportunity to constantly upgrade their wardrobe without spending money, EVER. You already have the currency; it\u2019s in your closet!\u201d<\/p>\n\n\n\n
The company is gearing up for expansion, with planned swap events in Manchester, Leeds, Edinburgh, Liverpool, and Birmingham. These events, featuring live music and interactive activities, bring the CLOSWAP community together in person, while the app keeps things exciting through its Karma Points rewards system.<\/p>\n\n\n\n
With Britons discarding clothing after an average of just seven wears, CLOSWAP aims to change that by making swapping the norm. By connecting wardrobes across the country, the platform is promoting a circular fashion economy where stylish outfits remain in circulation longer.<\/p>\n\n\n\n
After winning the prestigious 2024 Mayor of London\u2019s Entrepreneurship Award for Creative Industries, CLOSWAP has cemented itself as a leader in sustainable fashion. Now part of multiple startup accelerators and a Resolution Fellow, the team is looking ahead to further expansion, while raising its seed round under the SEIS advanced assurance scheme.<\/p>\n\n\n\n
The app is available to download on the\u00a0App Store<\/a>\u00a0and\u00a0Google Play<\/a>.To find out more, click\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A new fashion revolution is sweeping the UK, allowing people to refresh their wardrobes without spending a single…\n","protected":false},"author":10,"featured_media":23136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[103,55],"tags":[],"_links":{"self":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/23135"}],"collection":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/comments?post=23135"}],"version-history":[{"count":1,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/23135\/revisions"}],"predecessor-version":[{"id":23137,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/23135\/revisions\/23137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media\/23136"}],"wp:attachment":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media?parent=23135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/categories?post=23135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/tags?post=23135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}