{"id":24859,"date":"2025-04-02T12:13:38","date_gmt":"2025-04-02T11:13:38","guid":{"rendered":"https:\/\/www.businessmole.com\/iconic-nostalgic-packaging-squeezeit-introduces-new-blue-raspberry-flavor\/"},"modified":"2025-04-02T12:15:43","modified_gmt":"2025-04-02T11:15:43","slug":"iconic-nostalgic-packaging-squeezeit-introduces-new-blue-raspberry-flavor","status":"publish","type":"post","link":"https:\/\/www.businessmole.com\/iconic-nostalgic-packaging-squeezeit-introduces-new-blue-raspberry-flavor\/","title":{"rendered":"Iconic drinks brand Squeezeit introduces new Blue Raspberry flavor"},"content":{"rendered":"<p>squeezeit, <strong>one of the UK&#8217;s leading kids&#8217; drinks brands<\/strong>, is excited to announce the launch of its newest flavour, Blue Raspberry, set to hit shelves this March. With a bold and bright blue packaging, this new addition to the squeezeit range promises to deliver a tangy-sweet punch that will surely capture the nation&#8217;s love for nostalgic, sweet-shop-inspired beverages.<\/p>\n<div class=\"mceTemp\">\n<p>The brand has experienced significant growth in the market over the past two years, with double-digit increases in sales. This success can be attributed to the brand&#8217;s fun-first and playful approach, which has resonated with Gen Alpha, families, and nostalgic adults. Building on the popularity of their Bubblegum flavour, which became a bestseller after its release in 2023, the launch of Blue Raspberry is supported by a nationwide social media campaign featuring prominent family-focused creators and kid-fluencers. The brand is expecting the new flavour to generate widespread user-generated content and create viral excitement.<\/p>\n<p>&#8220;We are thrilled to introduce our new Blue Raspberry flavour,&#8221; says Kurt Hofer, owner and CEO of squeezeit. &#8220;After the phenomenal response to our candy-inspired Bubblegum flavour, we are confident that Blue Raspberry will be a hit with consumers all over the UK, especially with the current trend for nostalgic tastes.&#8221;<\/p>\n<p>Starting April, squeezeit Blue Raspberry will be available in major supermarkets and cash-and-carries such as ASDA, Home Bargains, B&amp;M, Iceland, and many more, making it a must-have new flavour for this year. For inquiries about stocking the product, please contact Oliver Stone at oliver.stone@squeezeit.com today.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"squeezeit, one of the UK&#8217;s leading kids&#8217; drinks brands, is excited to announce the launch of its newest&hellip;\n","protected":false},"author":24,"featured_media":24915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[103,59,28,131,1],"tags":[908],"_links":{"self":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/24859"}],"collection":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/comments?post=24859"}],"version-history":[{"count":3,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/24859\/revisions"}],"predecessor-version":[{"id":24920,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/24859\/revisions\/24920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media\/24915"}],"wp:attachment":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media?parent=24859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/categories?post=24859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/tags?post=24859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}