Social media \u2013 it\u2019s inescapable in 2025, and if your business isn\u2019t utilising social media effectively, chances are good you\u2019re going to get left in your competitors\u2019 dust.<\/p>\n
The problem? Social media is always changing, from algorithm updates to the latest trends, it can feel incredibly hard to keep up. Luckily, though, we\u2019ve compiled a list of the top trends of 2025 that your brand should be trying out this year. This is everything we\u2019ve been seeing so far in the social media space and what we are expecting to see as we progress into the second half of the year.<\/p>\n
This is something we\u2019ve been seeing in the last few years, but it\u2019s worth mentioning because there\u2019s no sign of it changing anytime soon. Video is still king when it comes to social media content.<\/p>\n
If you\u2019re thinking of creating any kind of content for your socials, video is probably the way to go. Videos aren\u2019t just reserved for TikTok or YouTube in 2025; you\u2019ll see video content absolutely everywhere (including LinkedIn), so it\u2019s time to get with the program or get left behind.<\/p>\n
Whilst TikTok is still all the rage, the short and sweet 30-second videos we\u2019re accustomed to seeing on there are becoming fewer and farther between. Whilst typically shorter videos equalled better engagement rates, we\u2019re seeing a switch-up in the types of content our favourite creators are making.<\/p>\n
Long-form videos are back in a big way, with TikTok allowing videos of up to 10 minutes on the platform, we\u2019re seeing long-form storytime content surging in popularity in the first half of the year. Gone are the days when the shorter and sharper the video, the better, viewers now want longer, more authentic content that gives them a better feel for the creators’ lives outside the apps.<\/p>\n
When it comes to social media platforms like TikTok, the primary audiences consuming content are typically Millennials, Gen Zers or even younger. If you\u2019re a brand making content on social media in 2025, you\u2019re making it for an audience that has more than likely been on the internet for most of their lives (or their adult lives at least). And with that comes a specific kind of culture \u2013 internet culture.<\/p>\n
Internet culture is always changing and evolving, trends come and go, and if you\u2019re the last one to jump on a trend or a buzzword, you might be left looking out of the loop. Whilst it\u2019s hard for brands to jump on trends within the first 48 hours of them gaining traction (thanks to lengthy approval processes), you have to know how to read the room so that your trendy viral video doesn\u2019t come off as old school and out of touch. Jump on trends that are relevant and that will resonate with your audience; there\u2019s no point always chasing the next viral trend if they ultimately don\u2019t align with your brand.<\/p>\n
This is something else we\u2019ve been seeing emerge for the last few years, but it\u2019s never been more important than it is in 2025. Social media users aren\u2019t looking for perfect and polished content anymore, they\u2019re looking for real, authentic content that gives them a glimpse into your brand.<\/p>\n
Think about creating content around your employees, your daily activities or behind-the-scenes looks into your brand. Social media users want to feel like they\u2019re part of your brand, so creating authentic and real content is still the key to success in 2025.<\/p>\n
Don\u2019t worry, we aren\u2019t about to tell you to use AI to create content or creatives (that will always need a human touch), but we are here to tell you that it can automate a lot of the tasks we may not want to do on our brand\u2019s social media accounts.<\/p>\n
You can use it to help you flesh out ideas, streamline reporting, or keep in touch with the most viral trends without having to be on your phone 24\/7. AI is a tool to help you on your social media endeavours and provide inspiration, it\u2019s not there to replace anyone, but if you\u2019re not utilising it as a tool yet \u2013 you really should be.<\/p>\n
With social media trends changing like the weather, and the way algorithms work still being a mystery to most of us, it\u2019s critical that you stay as informed as possible when it comes to your brand\u2019s social media.<\/p>\n
You want to make sure that you\u2019re always tapped into what\u2019s going on in the social media zeitgeist so you can jump on trends quickly, engage your audience and drive traffic to your brand. If you\u2019re looking for an extra hand when it comes to your social media strategy, enlisting the help of an experienced social media marketing agency<\/a> might be the way to go. Social media experts can help you create content that converts and can make sure you\u2019re always on top of the new and emerging trends well before your competition.<\/p>\n","protected":false},"excerpt":{"rendered":"Social media \u2013 it\u2019s inescapable in 2025, and if your business isn\u2019t utilising social media effectively, chances are…\n","protected":false},"author":22,"featured_media":25726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[33],"tags":[],"_links":{"self":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/25725"}],"collection":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/comments?post=25725"}],"version-history":[{"count":1,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/25725\/revisions"}],"predecessor-version":[{"id":25727,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/25725\/revisions\/25727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media\/25726"}],"wp:attachment":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media?parent=25725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/categories?post=25725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/tags?post=25725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}