{"id":26309,"date":"2025-06-26T06:10:16","date_gmt":"2025-06-26T05:10:16","guid":{"rendered":"https:\/\/www.businessmole.com\/?p=26309"},"modified":"2025-06-25T15:20:02","modified_gmt":"2025-06-25T14:20:02","slug":"sun-is-up-memree-unveils-radiant-new-parfum-to-capture-the-essence-of-summer","status":"publish","type":"post","link":"https:\/\/www.businessmole.com\/sun-is-up-memree-unveils-radiant-new-parfum-to-capture-the-essence-of-summer\/","title":{"rendered":"Sun Is Up: Memree Unveils Radiant New Parfum to Capture the Essence of Summer"},"content":{"rendered":"

Memree\u2019s latest and most eagerly awaited fragrance, Sun Is Up<\/em>, is set to launch at 8pm on 29 June \u2013 promising a warm, golden tribute to the season.<\/p>\n

The UK-based fragrance label is embracing high summer with what it calls its most radiant creation to date. Sun Is Up<\/em> is a luminous, creamy parfum designed to evoke sun-drenched days and nostalgic warmth \u2013 a scent made to bottle the feeling of sunshine on skin.<\/p>\n

Founded in 2024 by entrepreneur and influencer Tayla-Blue, Memree<\/a> has rapidly gained cult status among fragrance lovers. Its signature high-concentration formulas \u2013 each containing 33% fragrance oil \u2013 offer both richness and lasting power, elevating expectations within the niche perfume space. Each scent is thoughtfully created in collaboration with leading perfumers in the UK and France, with development taking over a year.<\/p>\n

What truly differentiates Memree is its community-driven ethos. The brand regularly includes its customers in the creative journey by offering sample testing and gathering feedback to refine upcoming scents. With every launch in high demand and many products quickly selling out, Memree has carved out a distinctive presence in the British luxury fragrance market.<\/p>\n

Sun Is Up<\/em> continues in that spirit. It opens with soft, sunlit notes of bergamot, peach, and apricot. The heart blooms with orange blossom, jasmine, ylang-ylang, and amber\u2014florals warmed under a cloudless sky. As it settles, the fragrance reveals a lasting base of creamy sandalwood, vanilla, warm amber, and a skin-soft musk. It\u2019s sun-drenched, nostalgic, and utterly transportive.<\/p>\n

\u201cIt smells like golden shoulders, salt in your hair, and days that stretch on forever,\u201d says the Memree team. \u201cIt doesn\u2019t just smell like summer. It embodies it.\u201d<\/p>\n<\/div>\n
The feedback from early testers has been extraordinary. Fans describe it as the ultimate summer scent\u2014fresh yet long-lasting, light but full of depth. A few standout responses from the Memree community include:<\/p>\n<\/div>\n
\u201cThe absolute definition of a summer goddess in a bottle. Light and fresh, but with real depth and musk.\u201d<\/p>\n<\/div>\n
\u201cIt\u2019s giving: \u2018I\u2019m on holiday somewhere exotic, fresh out the shower, sipping a pi\u00f1a colada at the bar.\u2019 \ud83c\udf79 First spray is sweet and fresh. Once it settles, I swear I can smell coconut \ud83e\udd65 I\u2019m obsessed.\u201d<\/p>\n<\/div>\n
\u201cIt just arrived and I\u2019m already in love. It\u2019s golden, warm, and elegant. This one is definitely a launch-day must.\u201d<\/p>\n<\/div>\n
Sun Is Up joins Memree\u2019s best-selling fragrance wardrobe alongside And Always, Late August, and Blooms in Venus\u2014each known for their rich profiles, editorial style, and ability to create a full-sensory experience. With Sun Is Up, Memree captures the essence of long summer days, no matter the season.<\/p>\n<\/div>\n
The new parfum will launch exclusively online at memree.co.uk on Saturday, June 29 at 8PM BST. Quantities are limited and expected to sell out quickly.<\/div>\n","protected":false},"excerpt":{"rendered":"Memree\u2019s latest and most eagerly awaited fragrance, Sun Is Up, is set to launch at 8pm on 29…\n","protected":false},"author":10,"featured_media":26310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[714],"tags":[],"_links":{"self":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/26309"}],"collection":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/comments?post=26309"}],"version-history":[{"count":1,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/26309\/revisions"}],"predecessor-version":[{"id":26315,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/26309\/revisions\/26315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media\/26310"}],"wp:attachment":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media?parent=26309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/categories?post=26309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/tags?post=26309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}