{"id":26419,"date":"2025-07-02T06:20:27","date_gmt":"2025-07-02T05:20:27","guid":{"rendered":"https:\/\/www.businessmole.com\/?p=26419"},"modified":"2025-07-01T17:14:59","modified_gmt":"2025-07-01T16:14:59","slug":"sheerluxe-named-best-online-brand-and-digital-brand-of-the-year-in-dual-award-wins","status":"publish","type":"post","link":"https:\/\/www.businessmole.com\/sheerluxe-named-best-online-brand-and-digital-brand-of-the-year-in-dual-award-wins\/","title":{"rendered":"SheerLuxe Named \u2018Best Online Brand\u2019 and \u2018Digital Brand of the Year\u2019 in Dual Award Wins"},"content":{"rendered":"

SheerLuxe<\/a> has received two of the most coveted accolades in digital publishing, winning \u2018Best Online Brand\u2019 at the AOP Awards and \u2018Digital Brand of the Year\u2019 at the PPA Awards. In addition, Charlotte Collins was honoured with the \u2018Editor of the Year\u2019 award at the AOPs, recognising her editorial leadership and creative vision.<\/p>\n

Founded in 2007 by Georgie Coleridge Cole as a curated directory of online retailers, SheerLuxe has since grown into the UK\u2019s leading digital lifestyle publisher. These latest wins mark a major milestone in the brand\u2019s evolution and growing influence within the digital media space.<\/p>\n

As a dual award winner, SheerLuxe has firmly established itself as a pioneering force in online publishing\u2014producing trendsetting content that connects with a rapidly expanding audience. The brand\u2019s reach surged to 5.5 million across digital platforms in 2024, representing a 266% increase over just two years. A strong focus on first-party data and engagement has allowed the platform to outperform many traditional media players.<\/p>\n

The company\u2019s multi-channel growth strategy continues to deliver results. Newsletter subscriptions grew to 560,000 in 2024 (a 27% rise), with standout performance metrics including a 62% open rate and 9% click-to-open rate. Around 90% of subscribers interact with SheerLuxe three times weekly.<\/p>\n

On social media, SheerLuxe\u2019s authentic and engaging content routinely garners millions of views. A behind-the-scenes video hit 3.4 million views and 192,000 likes, while TikTok followers surged by 2,709% since the platform’s launch in June 2022. Instagram followership also rose by 149% during 2024.<\/p>\n

The company\u2019s success is rooted in its people-first approach. SheerLuxe\u2019s team focuses on meaningful audience connections and high-quality editorial output that is trend-aware and forward-thinking. This ethos has been central to Charlotte Collins\u2019 recognition as \u2018Editor of the Year\u2019.<\/p>\n

Charlotte\u2019s award reflects her ability to lead with clarity and innovation, building a multi-platform editorial strategy that\u2019s as commercially savvy as it is creative. She combines strong editorial instincts with a data-led approach, helping to drive growth, establish new partnerships, and launch high-impact campaigns.<\/p>\n

SheerLuxe continues to push boundaries in digital media, setting the tone for what the future of publishing should look like. Its diversified revenue model, deep audience trust, and bold editorial direction ensure the brand remains at the forefront of the industry.<\/p>\n

Georgie Coleridge Cole, founder and CEO of SheerLuxe, said:
\u201cEighteen years since we launched, it\u2019s incredibly rewarding to win \u2018Best Online Brand\u2019 at the AOP and \u2018Digital Brand Of The Year\u2019 at the PPAs. Our team works tirelessly to grow our network and achieve commercial success while consistently delivering best-in-class online content. This award is a huge testament to the brand we\u2019ve become.\u201d<\/p>\n

Charlotte Collins, editor-in-chief of SheerLuxe, added:
\u201cI\u2019m thrilled to have been selected as AOP\u2019s \u2018Editor of the Year\u2019. Spending every day working with the hardest-working team is the most rewarding part of the role, and I\u2019m thrilled that our dedication to creating exciting, engaging digital content has been recognised.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"SheerLuxe has received two of the most coveted accolades in digital publishing, winning \u2018Best Online Brand\u2019 at the…\n","protected":false},"author":10,"featured_media":26420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_masonry":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0},"categories":[701,103],"tags":[],"_links":{"self":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/26419"}],"collection":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/comments?post=26419"}],"version-history":[{"count":1,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/26419\/revisions"}],"predecessor-version":[{"id":26421,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/posts\/26419\/revisions\/26421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media\/26420"}],"wp:attachment":[{"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/media?parent=26419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/categories?post=26419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.businessmole.com\/wp-json\/wp\/v2\/tags?post=26419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}